Video Marketing: Why Your Business Needs It and How to Get Started

The rise of social media and mobile technology has accelerated video consumption. Platforms like YouTube, TikTok, and Instagram Reels have made video a preferred content format. From brand storytelling to personalized video messages, video marketing is not just a trend, it’s an essential strategy for businesses looking to connect with modern consumers in a digital landscape where attention spans are shorter than ever.

As per Wyzowl study, the average person now spends 17 hours per week watching online videos, and 73% of consumers prefer learning about a product or service through short-form videos. As brands compete for attention in a crowded digital space, leveraging video marketing strategically can drive higher engagement, conversions, and customer loyalty.

In this blog, we’ll explore the latest trends, data-driven insights, and best practices to help businesses maximize the impact of their video marketing efforts.

What is Video Marketing?

Video marketing is the strategy of using video content to promote a brand, product, or service, with the goal of engaging audiences, increasing brand awareness, and driving conversions. It encompasses various formats, including explainer videos, product demos, customer testimonials, live streams, and short-form social media clips.

With 89% of businesses using video as a marketing tool as of 2025, it has become a dominant force in digital marketing. Video content is highly engaging, easily digestible, and more likely to be shared compared to other content formats. In fact, studies show that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading text.

Why Video Marketing Matters

As mentioned above, video marketing is not just a trend, it’s a necessity for businesses looking to thrive in the digital age. With video content dominating social media, search engines, and websites, leveraging video can significantly boost engagement, conversions, and brand visibility. Here’s why video marketing matters for your business:

1. Delivers High ROI

Many business owners assume video marketing is expensive, but my experience suggests otherwise. Advances in AI-driven editing tools, high quality cameras, and budget-friendly production techniques make high-quality video creation more accessible than ever. Businesses that test and iterate on video content often find a formula that yields consistent returns on investment.

2. Higher Engagement & Retention

People are more likely to engage with and remember video content compared to text or static images. Based on my experience working in digital marketing, short-form videos (under 60 seconds) often outperform other content types in engagement, especially on social media. Platforms like Instagram, YouTube and TikTok reward short videos with higher visibility, making it easier to reach a wider audience.

3. Boosts Conversions & Sales

Adding a product demo video to a landing page increases conversion rates. Customers feel more confident when they see a product in action, and video testimonials further reinforce trust.

4. Improves SEO & Online Visibility

Video content is a major ranking factor in search engines. Websites with embedded videos tend to rank higher, and YouTube videos often appear on the first page of Google. Based on past SEO audits I’ve conducted, businesses that regularly produce video content experience higher organic traffic growth compared to those relying solely on blog posts or static pages.

5. Enhances Brand Trust & Credibility

Video allows brands to establish authenticity and credibility. Sharing expert insights, behind-the-scenes footage, and customer success stories makes a business more reliable. Clients we’ve worked with at NU Media Edge who started incorporating personalized video messages into their marketing saw increased customer trust and improved relationships.

6. Adapts to Mobile Consumption Trends

With a significant portion of web traffic coming from mobile devices, video content must be optimized for mobile consumption. Vertical videos, subtitles for silent viewing, and fast-loading formats are crucial. Businesses that adapt to mobile-friendly video strategies see higher engagement, particularly in industries where customers frequently browse on smartphones.

How to Start a Successful Video Marketing Campaign?

Starting video marketing doesn’t have to be overwhelming or expensive. With the right strategy and tools, businesses of all sizes can create engaging video content that drives results. Here’s a step-by-step guide to getting started:

1. Define Clear Objectives

Before creating video content, outline your goals. Are you aiming for brand awareness, lead generation, customer education, or conversions?

For example, if you want to boost conversions, a product demo video might be the best format. If your goal is engagement, behind-the-scenes or interactive social media videos could work better.

2. Know Your Audience

Understanding your audience helps tailor video content to their preferences. Ask yourself:

• Who are they? (Age, interests, demographics)

• Where do they spend time online? (YouTube, Instagram, LinkedIn, TikTok)

• What type of content do they engage with? (Tutorials, testimonials, short-form videos)

Businesses that align video content with audience behavior see higher engagement and conversions.

3. Understand Each Platform

Each platform has different video requirements:

• YouTube: Long-form, high-quality videos with SEO-optimized titles and descriptions

• Instagram & TikTok: Short, engaging, and trend-driven content

• LinkedIn: Thought leadership and educational videos, majorly for B2B audiences

• Facebook: Mix of short and long-form videos, including live streams

4. Choose the Right Video Format

Now is the time to choose the right video format depending on your target audience and selected platform. Here are some key formats:

• Explainer Videos - Great for introducing your brand or services

• Product Demos - Show how your product works to boost sales

• Customer Testimonials - Build trust and credibility

• Live Videos - Ideal for Q&As, announcements, and real-time engagement

• Short-Form Videos - TikTok, Instagram Reels, and YouTube Shorts work well for bite-sized, engaging content

Tip: Reuse content from long-form videos to create shorts and reels. It will save time, effort and your budget.

5. Start with Simple, Affordable Tools

You don’t need an expensive setup to create quality videos. Many successful businesses start by using:

• Smartphones - Modern phones have high-quality cameras for recording

• Free Editing Software - iMovie, Canva, or DaVinci Resolve

• AI-Powered Tools - Help automate captions, background removal, and editing

Or you can consider hiring a digital marketing agency who can provide you video marketing services. At NU Media Edge, we provide services of Video Production, Professional Photography, and Social Media Management that can help you get the best outcome with a limited budget.

6. Add Details like Captions, Subtitles, Hashtags

After creating the video, it’s time to add captions and subtitles. At this stage, you should also create a title, write a description, and select relevant hashtags based on the platform. Once these details are finalized, post/schedule your video.

7. Track Performance & Improve

Once you start posting videos, track key metrics such as:

• Views & Watch Time - Shows how engaging your videos are

• Click-Through Rate (CTR) - Measures if your video encourages action

• Engagement (Likes, Shares, Comments) - Indicates audience interest

• Conversions - How many leads or sales resulted from your video

Platforms like YouTube Analytics, Instagram Insights, and Google Analytics provide valuable data to refine your video strategy.

Success in video marketing comes from consistency. Start with a manageable schedule (e.g., one video per week) and experiment with different formats to see what resonates with your audience. Businesses that test and iterate regularly see the best results over time.

FAQs

1. How long should marketing videos be?

The ideal video length depends on the platform and purpose:

• TikTok, Instagram Reels, YouTube Shorts - 15 to 60 seconds (short, engaging content)

• YouTube Explainer Videos - 2 to 5 minutes (detailed but concise)

• LinkedIn & Facebook Videos - 1 to 3 minutes (educational and professional content)

• Webinars & long-form content - 15+ minutes (for deep dives into topics)

Shorter videos tend to perform better on social media, while longer videos work well for in-depth education and storytelling.

2. How often should I post videos for my business?

Consistency is more important than frequency. Start with a manageable schedule, such as one video per week, and adjust based on engagement. For platforms like TikTok and Instagram, posting 3-5 times per week can boost visibility. However, quality should always come before quantity.

3. What type of video content works best for small businesses?

Small businesses can benefit from:

• Behind-the-scenes videos - Showcasing company culture and processes.

• Customer testimonials - Building trust through real feedback.

• Product demos - Highlighting features and benefits.

• Educational content - Answering common customer questions.

4. How can I repurpose my video content for multiple platforms?

You can maximize reach by adapting your videos:

• Long-form YouTube video → Cut into short clips for Instagram Reels & TikTok.

• Live webinar → Turn key points into multiple social media posts.

• Product demo video → Repurpose into a blog post with embedded video.

This approach saves time while increasing visibility across different channels.

5. What’s the biggest mistake businesses make with video marketing?

One common mistake is focusing too much on selling rather than providing value. Videos that entertain, educate, or inspire tend to perform better than purely promotional content. Another mistake is inconsistency (posting a few videos and stopping). Successful brands stay consistent, experiment, and refine their approach based on audience feedback.

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Priya Gupta - SEO Specialist

Priya is an SEO Specialist at NU Media Edge, helping businesses attract more customers by enhancing their organic visibility through strategic and creative SEO solutions. With over six years of experience in SEO, content optimization, and website audits for local and global B2C and B2B businesses, she is passionate about driving qualified leads to your website. Read more articles by Priya for insights on SEO, digital marketing trends, and organic growth strategies.